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Now that the end of the year is here, some investors may have already begun looking for new stocks to own in 2013. With that in mind, I'd like to point out one company I've been looking at for some time, and at the end of this article you'll know whether I Life outside the financial mainstream is getting the Hollywood treatment. On June 4th, the American Express-sponsored documentary, Spent: Looking for Change, which profiles the challenges and frustrations of those Americans who lack traditional bank Wal-Mart and American Express announce a new prepaid card, Bluebird, that offers an alternative to debit cards and checking accounts. Wal-Mart Stores and American Express are teaming up to launch a new prepaid card aimed at giving customers an alternative American Express' Bluebird prepaid card is flying high. Launched last year, Bluebird with direct deposit took the No. 1 spot in Consumer Reports’ first ever ranking of the country's best - and worst - prepaid cards. Also making the top five in a list of Amex in 2012 teamed up with Walmart to offer a Bluebird card which generated more than one million accounts in its first year. “By offering American Express Express Serve alongside Bluebird at Walmart, we’re expanding our portfolio of products to meet American Express (AXP) has just given its checking account alternative, Bluebird, more bank-like checking account features. It has added FDIC insurance, increased the amount of money a customer can place in an account and added physical checkbooks. .
***$2.95 for in-person call, $0.50 for automated call. First in-person and first automated call per month are free. Note, however, that the Bluebird is not FDIC-insured: if Amex were to go under, you’d lose your funds. I spend a lot of time talking to “By offering American Express Serve alongside Bluebird at Walmart, we’re expanding our portfolio of products to meet the needs of more Walmart shoppers,” said Dan Schulman, group president, Enterprise Growth at American Express. “Bluebird is a And yet, defying decades of upscale marketing, American Express (AXP) has partnered with Wal-Mart Stores (WMT) on its newest product, a prepaid debit card, Bluebird, that’s now on sale in 4,000 outlets nationwide. Customers can add money to Bluebird at American Express Serve® and Bluebird® Show You Where Your Money Goes With Free Tools That Track Spending and Budgets Serve Expands Retail Availability and Free Cash Reload Network; Announces Co-Branded Product with Radio One American Express (NYSE:AXP .
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