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American Express today announces the debut of Small Business Saturday Night. This new platform builds on the success of the national Small Business Saturday initiative and encourages consumers to support independently owned shops and restaurants after the A new national campaign is urging consumers to take a break between the big-box madness of Black Friday and the bargain-hunting of Cyber Monday and spend today patronizing neighborhood merchants in a new event dubbed Small Business Saturday. Backed by Conceived by American Express in 2010, Small Business Saturday encourages shoppers to support local, brick and mortar businesses within their communities during one of the busiest holiday shopping weekends of the year. Shoppers Receive American Express NEW YORK — Hoping to drum up support for independent merchants, American Express’s CEO said yesterday that his company will promote “Small Business Saturday’’ on the weekend after Thanksgiving. “This is the start of a movement,’’ said NEW YORK – After the crowds have shopped at large stores and sprawling malls on Black Friday today, many smaller businesses are hoping Saturday will be their day. Thousands of small stores, restaurants, spas – and even dry cleaners – across the U.S First there was Black Friday. As e-commerce reached popularity in 2005, Cyber Monday was created. Now there is a new shopping holiday: a grassroots movement known as Small Business Saturday to help flailing local merchants and businesses. Celebrated for .
American Express strives to “make shopping small huge” in its new commercial for Small Business Saturday, the “holiday” that falls between Black Friday and Cyber Monday. The ad features ‘Hard Worker’ by indie-folk greats the Avett Brothers. American Express cardholders who support local vendors on Small Business Saturday will be rewarded for their generosity in the community. On Saturday, Nov. 29, when AmEx cardholders shop at designated businesses, they will earn up to $30 back in rewards. Small Business Saturday. The holiday, which was founded in 2010 by American Express, is meant to encourage people across the country to shop with and support local entrepreneurs. According to a survey conducted by American Express and the National RAPAPORT For a third consecutive year, American Express is gearing up for its Small Business Saturday promotion in an effort to drive consumer spending on a local level. This year, Small Business Saturday is November 24 in the U.S., or the day after .
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