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American Express, which is trying to expand beyond the affluent customers it normally lends to, is testing the sale of prepaid cards in some Wal-Mart stores. The New York-based lender is marketing the reloadable cards, which can be used wherever American Prepaid cards have entered the mainstream, many providing convenience and functionality that come close to that of checking accounts. Consumer Reports has rated 26 prepaid in four categories: value, convenience, safety and fee accessibility, and clarity. American Express has announced it's joining the fast-growing $65 billion prepaid card business. Aware that the industry is laden with fees and has its fair share of critics (including me), the company's marketing campaign is stressing how consumers will The five best cards, as rated by Consumer Reports: • Bluebird with direct deposit, from American Express and Walmart • H&R Block Emerald Prepaid MasterCard • Green Dot • Approved Prepaid MasterCard with direct deposit, from Suze Orman • Approved Walmart and American Express announced Monday morning that they would make available a reloadable prepaid card for consumers tired of banking fees. The company said the card is an “alternative to debit and checking accounts” and will be available next Kai Ryssdal: Prepaid debit cards get a pretty bad rap. They're loaded with fees: fees to get the card, to use the card, to close the card. Today, American Express announced a prepaid card that eliminates almost all those fees. Why? Would ya believe: fees? .
American Express Co. AXP, -2.98% and Wal-Mart Stores Inc. WMT, -0.09% said Monday they are selling a new prepaid card in the retailer's stores and online they say is cheaper than traditional debit cards and checking accounts in a bid to capture new revenue. NEW YORK (AP) — American Express is rolling out its first prepaid card aimed at the general market on Tuesday as it moves to stake a claim in the growing industry. The announcement marks a notable departure for the company, which is known for catering to According to the Network Branded Prepaid Card Association, Americans spent about $37 billion on debit cards last year—doubling the amount from 2009. And now American Express is cashing in on the growing trend. Late Monday, the financial institution work with credit bureau TransUnion to try and figure out a way to incorporate prepaid card use into a conventional credit file. Now, it seems like American Express has beaten her to the punch with a program called “Make Your Move.” “This .
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