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American Express (Amex) Middle East and Online fraud protection guarantee. – TradeArabia News Service American Express has just announced “Serve,” which the company touts as “a digital payment and commerce platform that gives consumers a new way to spend, send and receive money with services that go beyond the existing global payment networks.” American Express wasn't planning to sit around watching rivals like MasterCard ink deals for new electronic payment systems; instead, it has come out with its own system. American Express Serve uses Android and iOS apps to manage a digital account, rather However, there is one thing about Amex's Serve product that gives it a big competitive advantage over similar products from Wal-Mart and Bank of America. American Express Serve: the details Serve is American Express' reloadable prepaid card account. The Korean giant has partnered with major payment networks, including MasterCard and Visa, and is in talks with key financial partners such as American Express, Bank of America, Citi, JPMorgan Chase and US Bank to kick-start the usage of its new service. In an effort to secure online and mobile payment transactions and in advance of the October 2015 deadlines for migration to EMV chip and PIN, American Express has introduced the American Express Token Service based on EMVCo's Payment Tokenization .
Moreover, the company claims is now in talks with other major players in the mobile payment service, including American Express, Back of America, Citi, JPMorgan Chase and US Bank. Samsung claims that its mobile payment service has the potential of being American Express just launched a big new payments service called Serve. The big, lofty goal is to replace cash and credit cards -- eventually. So if people love it, Serve could potentially be trouble for the traditional banks and credit card companies American Express Serve® and Bluebird® Show You Where Your Money Goes With Free Tools That Track Spending and Budgets Serve Expands Retail Availability and Free Cash Reload Network; Announces Co-Branded Product with Radio One American Express (NYSE:AXP American Express is enhancing its Premier Rewards Gold Card, adding more value with 2x Membership Rewards points for purchases at U.S. restaurants, a $100 airline fee credit for incidental charges such as baggage fees, and a personalized travel service. .
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