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[Business Wire] – Effective June 1, 2015, American Express is enhancing its Premier Rewards Gold Card, adding more value with 2x Membership Rewards points for purchases at U.S. restaurants, a $100 airline fee credit for incidental charges such as baggage American Express (NYSE:AXP) is enhancing its Premier Rewards Gold Card, adding more value with 2x Membership Rewards points for purchases at U.S. restaurants, a $100 airline fee credit for incidental charges such as baggage fees, and a personalized travel The invitation-only pilot program, which was offered to a relatively limited number of AmEx OPEN small business cardholders, is called "PointsMatch." The company is essentially allowing the targeted cardholders to redeem one Membership Rewards point for Among its many loyalty-related products, the company issues the Delta SkyMiles and Starwood Preferred Guest credit cards, and the various Amex-branded cards linked to its own Membership Rewards program. The company's product portfolio, and its reputation So in response, AMEX is employing a “back to the future” strategy; focusing on higher-income customers by adding new benefits to its Premier Rewards Gold Card. Yahoo Finance’s Aaron Task thinks that makes perfect sense. “Membership has its privileges. two Membership Rewards points on each dollar of eligible purchases made when you book using a Membership Rewards program-enrolled American Express Card on the American Express Travel website. Annual fee: $450, but you also get a $200 fee credit on the .
it may be in lower benefits or membership rewards.” He notes that the so-called “Durbin Amendment,” which limited debit card swipe fees, ultimately led to the demise of debit card benefits. Some have argued lowering AmEx’s fees would be a boon for Amex will also be dropping its foreign transaction fees. When the new services go online in June, there will be a price for cardholders. The annual membership fee for the premier rewards gold card will rise $20, to $195 per year. The regular gold card is .
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