NEW YORK (CNNMoney) -- American Express is diving into the e-wallet space with Serve rather than the company's traditional credit card users. Serve accounts will be available immediately in the U.S. and are expected to launch internationally over Isis Mobile Wallets are to feature an Isis and Amex co-branded prepaid card that runs on American Express’ Serve platform. During the Salt Lake City and Austin pilots, Isis phones came with an Isis Cash Card, a prepaid Visa card issued by Chase. American Express Serve uses Android and iOS apps to manage a digital account, rather than tying it to a single debit card, allowing for online purchases, bill payments and person-to-person transfers. Interestingly, multiple sub-accounts can be set up from More Ways to Add Money to American Express Serve For Free According to Javelin Strategy & Research 2, 41 percent of underbanked consumers report they pay a fee of $3.00 to $3.99 to reload their prepaid cards. American Express Serve has introduced several American Express announced big changes to its digital wallet product, Serve, at a financial technology conference in New York on Thursday. According to American Banker, the credit card provider plans to merge its digital wallet with its prepaid products. Once a customer adds cash to an American Express Serve account at the register, the money is immediately available to spend in store or online where American Express Cards are accepted. Customers can also use these funds to pay bills or transfer money from .
Charging ahead into digital payments, American Express is announcing it has teamed up with Verizon Wireless to support the credit card company’s Serve digital wallet platform. In the coming months, Verizon Wireless customers will be able to use Serve to time to open an American Express Serve account. As reported on October 20th, American Express (NYSE: AXP) has an opportunity for those holiday shoppers who believe in a cash and carry method of payment. Prepaid cards are distinctive in that they American Express launched an online platform Monday called Serve, billed by the company as an electronic wallet that can be funded by linking with a checking account, debit card or credit card. Serve, whose core operations are based in downtown St Serve can be found in the prepaid sections at these stores. On June 16, 2014, Serve and Radio One will launch the ONE VIP Card from American Express Serve. ONE VIP is Radio One’s loyalty program featuring entertainment benefits. In addition to offering .
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