Nestled in the middle this year is the fourth iteration of a promotion launched by American Express in 2010. Small Business Saturday aims to promote small, local businesses through bargains and giveaways, in addition to being a savvy marketing ploy by the American Express, which started Small Business Saturday in part to help small retailers during the economic downturn; the NFIB; and the federal Small Business Administration estimate that nearly 70 million customers spent $5.5 billion nationwide last year Small Business Saturday." The fifth-annual shopping event, which began in 2010 as a project of American Express, encourages people to forgo the large retail chains and instead shop for gifts at local businesses the Saturday after Thanksgiving. According to Everyone knows Black Friday is the busiest shopping day of the year. People wait in line for hours, in the wee hours of the morning, to get the best deals they can. Stores have started running promotions early, even turning Black Friday into a month long Syracuse, N.Y. — Registration for $10 credits through the American Express Small Business Saturday program opens Nov. 16. American Express cardholders can get up to three $10 statement credits if they spend $10 or more in single transactions at A mural, sponsored by American Express for Small Business Saturday, is seen on the side of a building on 24th Street in Noe Valley in San Francisco on Saturday, Nov. 29, 2014. The mural is not yet finished. Joan O’Connor, owner of Timess Treasures .
American Express today announces the debut of Small Business Saturday Night. This new platform builds on the success of the national Small Business Saturday initiative and encourages consumers to support independently owned shops and restaurants after the American Express is sponsoring the first ever Small Business Saturday on this coming Saturday, November 27. The idea behind Small Business Saturday is to show support for local businesses. The Facebook page for Small Business Saturday proclaims it as a How small-business issues are shaping politics and policy. In the three years since American Express inaugurated its Small Business Saturday campaign, the event has become something of an institution — at least, according to American Express. A survey small businesses are hitting their social pages to remind shoppers about tomorrow’s Small Business Saturday event. Originally launched in 2010 by American Express, Small Business Saturday has become a nationally recognized day to help small .
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